Billed as “the best deal in the history of shopping”, Amazon Prime is one of the world’s most popular subscription services and offers a powerful example how this self-confessed customer-obsessed company earns customer loyalty by first … read
Having proven the power of a flat rate subscription model for the global fitness industry, Mary Biggins the co-founder of New York-based tech company “Classpass” (now valued at over $1 billion) has spotted the … read
Two fascinating insights emerged when researching today’s article which was prompted by last week’s impressive IPO by Peet’s Coffee in an otherwise challenging year so far for the retail industry, convenience stores … read
In a world dominated by ubiquitous coffee stores that can seem somewhat lacking in imagination, it’s fascinating to review a brand recently described as a “Scandinavian phenomenon” boasting “cutting-edge…stores” and … read
As a global leader in retail and wholesale pharmacy, the Walgreens Boots Alliance employs more than 440,000 people across 25 countries, but it is best known as the second largest pharmacy chain in … read
In February 2020, just shortly before the world descended in to lock-down as a result of Covid-19, Whatsapp announced that it had crossed the jaw-dropping milestone of 2 billion users on its messaging … read
For student marketers, perhaps some of the most exciting insights imaginable have come from Nespresso. Originally launched in 1986, long before premium coffee had become one of the world’s most popular drinks, Nestlé in … read
As passionate advocates of innovation and any effective disruption of the convenience and coffee industry, we’ve been fascinated by the meteoric rise of Luckin Coffee in China. In just three … read
Even before the global pandemic of Covid-19 brought many businesses to a standstill, loyalty programme managers were searching for solutions to drive emotional connections with their members. No longer content … read
A little known historic fact about Pennsylvania is that the very first drive-in gas station was opened in this state, in the city of Pittsburgh, over a hundred years ago in 1913, … read
Headquartered in Madrid, Spain, Telepizza is the world’s fourth biggest pizza delivery company by number of stores and the biggest pizza store operator outside of the United States. With a … read
It has taken three weeks for consumers to all become far more tech savvy. With convenience retail one of the few sectors continuing to operate amidst the challenges of Covid19, … read
With much of the world locked down for the forseeable future, the conversations around loyalty are changing. Safeguarding our customers, our staff and ourselves has become our biggest concern. While … read
Liquid Barcodes, the world’s leading loyalty marketing platform and “order and pay” solution for convenience retailers, announced that it has raised capital to support its global expansion, which includes major … read
As a professional writer with an insatiable appetite to learn new business insights, I get great satisfaction from brands who don’t just announce new products or projects – but also … read
A year after Dunkin’ dropped “Donuts” from its name, I for one am still struggling to get used to simply saying Dunkin’. Old habits die hard, but one thing is … read
This clever Twitter comment from Pizza Express last year brought a brief moment of light-hearted humour to an otherwise bleak milestone as the iconic UK brand became the latest casual dining chain … read
There are few loyalty or wellness programmes that Harvard Business Review chooses to present as a case study, however as the “largest wellness programme in the world”, Vitality – the South African loyalty programme launched … read
As the fourth-largest convenience store and fuel retailer in the United States, Casey’s General Stores is a Fortune 500 company operating over 2,100 convenience stores and gas stations in sixteen states, but perhaps most … read
The recent launch of their loyalty podcast in Liquid Barcodes is proving an exciting way to share their love of loyalty in convenience retail with the increasing number of busy professionals … read
After one hundred years as a public-listed company, the Coca Cola company is continuing its history of innovation with new ideas that continue to delight shareholders and create even more loyal customers. Following … read