Liquid Barcodes Raises Funds for US and Global Expansion
Liquid Barcodes, the world’s leading loyalty marketing platform and “order and pay” solution for convenience retailers, announced that it has raised capital to support its global expansion, which includes major growth plans in the US. Funds will be utilized to increase resources in product development, customer support and sales and marketing.
Bob Stein, Chairman of the Board of Liquid Barcodes, former CEO of Kalibrate Technologies and Dairy Mart Convenience Stores, and Quinn Ricker, former CEO of Ricker Oil, have each made personal investments in Liquid Barcodes, along with a private investment group.
Mr. Stein comments; “I am proud to be involved with the team at Liquid Barcodes with their laser-focus on the convenience store industry – the company is now superbly positioned to become the industry leader in the US and around the globe. Most recently, their release of an “order and pay” solution in response to the Covid-19 crisis has shown their unique ability to innovate and lead the C-Store industry and support social distancing for customers, employees and franchisees”.
Mr. Ricker adds “I am thrilled to part of Liquid Barcodes as I am huge believer in loyalty programs for convenience store operators. Their approach to customer engagement is the key, beyond offering just coupons and discounts, it creates the ability for stores to stay connected with their customers on a 24/7 basis, to build trust and differentiate their brand. As someone who is passionate about innovative technology, I am incredibly excited that our industry now has access to this state-of-the-art functionality that we need more than ever – from gamification through to mobile capabilities, as well as subscription programs that drive revenue across every category, from car wash to coffee and food”.
Mats Danielsen, CEO of Liquid Barcodes, comments: “We are so pleased to have secured this additional capital to support our strategic growth plans in the US and globally, but even more delighted to have industry veterans like Bob Stein and Quinn Ricker on our management team as we take Liquid Barcodes to the next level. I am now even more excited about the company’s plans to serve the global convenience store market”.
Headquartered in Norway and with US operations headquartered in Cleveland, OH, Liquid Barcodes is already trusted by some of the world’s top convenience retailers to connect with their customers using the latest techniques and technology. It offers a full range of features that enable stores to engage, promote and reward their customers and drive more profitable – and now safer – shopping behaviors.
