Posts by liquid-barcodes

Many of us have heard the idea that “data is the new oil” – a comment first made in 2006 by Clive Humby OBE, the globally renowned data scientist, mathematician and … read

While the UAE is not McDonald’s first international market to launch a Rewards programme, it was nonetheless exciting for me to see giant billboards recently here in my adopted home city of Dubai, announcing … read

Yuu Rewards is an innovative coalition loyalty programme launched in Hong Kong in July 2020. Connecting ten brands and over 2,000 stores, it has taken the Hong Kong Market by storm, recruiting … read

Having recently climbed to 183rd position on the prestigious Fortune Global 500 ranking, Couche-Tard is a Canadian company that is best known for its extraordinary scale across the US and … read

As a leading international integrated oil company boasting a team of over 26,000 people and a network of nearly 2,000 retail fuel stations in thirty countries, MOL Group is laser … read

Just eighteen months after first launching its innovative restaurant Rewards program in March 2019, Chipotle is boasting impressive membership of over fifteen million members, with a million people joining the … read

With a reputation for delicious seafood, Norway has achieved extraordinary success marketing its salmon as a delicacy, perfect for raw consumption as sushi, even in countries like Japan which traditionally … read

The word “unprecedented” has been voted as one of the most unpopular words of 2020. As Covid-challenged consumers struggle to make sense of the dramatic changes in lifestyle that affect … read

The release of Walmart+ last month has given US consumers plenty to think about. In fact, it’s extra-ordinary that Walmart+ is seen as a key competitor to Amazon Prime a … read

In July 2018, we wrote an article highlighting our favourite learnings from the DD Perks program, the loyalty program operated by the retailer that was known at the time as … read

From humble beginnings in 1973, Lidl has emerged as a force to be reckoned with in European grocery retailing. With just 3 employees and 500 products originally on sale in … read

As the world’s most valuable brand, any business strategy adopted by Amazon deserves our full attention, and while we’ve already reviewed Amazon Prime as its main loyalty solution, this is … read

Finland is a small Nordic country, famed for its beauty, its architecture, an exceptional education system, and more impressively, for achieving first place on the global list of the world’s … read

ADNOC Distribution is the UAE’s leading operator of retail fuel service stations with a footprint of over 400 stations, and in fact is the only retail fuel operator in the capital … read

Its not very often that new ideas come along that offer convenience retailers an innovative and scalable solution to surprise and delight their customers, so we were incredibly excited when … read

It seems incredible to me that its now two years since I first began writing case studies about how the world’s greatest convenience stores drive customer loyalty, with 7-Eleven the … read

As one of the US’s largest fuel brands, it is exciting to see RaceTrac joining other respected market leaders such as Panera Bread, Coca Cola and Cumberland Farms as another leading retail brand leveraging the power of … read

Despite the huge economic challenges impacting the world due to Covid-19, some sectors of business are witnessing an unexpected acceleration of their digital transformation, while others are seeing such massive … read

Like many brands adapting their offers to the challenges of Covid-19, Krispy Kreme’s US stores has been running tailored promotions for customers throughout 2020, most recently a generous “graduation giveaway” … read

Having previously written about the principles of success in loyalty programmes, we are noticing more and more convenience consumers needs being solved by subscription services, which perhaps explains the explosion … read

Having previously written about the recent “Brewing Good” marketing campaign by McDonald’s, we wanted to discuss their longer-term strategic approach to drive customer loyalty in the USA market, which they describe … read