Posts by liquid-barcodes

While ‘insomnia‘ is not generally considered an enjoyable experience, one leading retailer in Ireland has leveraged the idea behind ‘being awake’ to build a successful and award-winning independent coffee chain … read

Hailed as a “first for a UK supermarket” and a “breakthrough innovation”, Tesco has announced a significant new programme as part of its UK loyalty strategy. As one of the most iconic programmes in … read

In the UK fuel retail industry, customers expectations are high. Fuel is often seen as a grudge purchase and recent research found that 84% of UK consumers believe that petrol and diesel are … read

As a convenience store retailer on the east coast of the United States, Wawa is well known and respected throughout the country and also in the industry internationally. Its reputation is partly a result … read

If you’re curious about why super apps in China are critical to understand, this article will explain how the digital development of the Chinese economy is driving extraordinary commercial value and … read

The Context for Carwash No matter where you live in the world, commercial car wash services are available, but there are of course dramatically different solutions on offer around the … read

China as a nation was once primarily known as a country simply producing cheap imitation and counterfeit products in an attempt to mimic the prosperity of western economies. But in less than … read

It may not be happening quickly enough – but it seems to me that we’ve finally crossed the line on the environment – from awareness and concern to varying levels of action … read

Global Experts Driving Customer Engagement for US Convenience Retailers Liquid Barcodes, Europe’s leading loyalty marketing platform for convenience retailers, today announced its launch in North America. This milestone is a … read

Domino’s dynamic approach means they are in the top five online brands. When we think of the world’s top online brands, we typically think of eCommerce and technology giants like … read

When a fuel company like Shell, the fifth largest company in the world completely re-structures its loyalty programme in a key market like the UK, it’s an exciting opportunity for all of us … read

If there is one thing key trend in the loyalty industry right now, it’s the sheer number of brands launching, announcing or enhancing their loyalty programmes, and one brand that’s … read

This article is part of a series intended to capture the key insights from the world’s best and most relevant loyalty programmes around the world. We review these programmes, explaining … read

“Chipotle” is the (actually hard-to-pronounce) brand name of the Mexican grill chain with over 2,500 restaurants in the United States, Canada, United Kingdom, France and Germany, all of which are company-owned and operated. Despite high profile challenges around food safety in recent … read

  In any country, but especially one as competitive as the United States of America, it’s a huge honour to be awarded the title of the nation’s favourite fuelling station. … read

Spain’s fuel brand Repsol is a leading global energy conglomerate, with operations in thirty seven countries, boasting an impressive nine decades in business. As well as an award-winning retail network of more than 3,500 service stations, Repsol … read

It’s a challenge to choose where to start when writing about KFC in China – the largest restaurant chain in the largest country in the world. It’s a company that has completely re-invented itself in … read

Like much of the media hype that accompanies innovation, the increasing presence of electric vehicles on our roads globally is accompanied by fear-mongering and predictions of the demise of convenience retail. A recent report by … read

What digital channels are the most effective way to drive traffic to your store? If you’re lucky enough to have stores in Norway or the UK, a partnership with the … read

In a world obsessed with customised espresso-based coffee, baristas are the people who craft personalised coffees to order for busy and often impatient customers. Highly skilled, yet in short supply, baristas are … read

In the world of food service it seems no food category will escape the inevitable march of robotic technology. Particularly relevant for repetitive tasks that don’t require a lot of … read