'Loyalty'

Sip and Save (on fuel!)

A year after Dunkin’ dropped “Donuts” from its name, I for one am still struggling to get used to simply saying Dunkin’. Old habits die hard, but one thing is … read

“Still Making Dough”

This clever Twitter comment from Pizza Express last year brought a brief moment of light-hearted humour to an otherwise bleak milestone as the iconic UK brand became the latest casual dining chain … read

Vitality’s Innovation – Sharing Value

There are few loyalty or wellness programmes that Harvard Business Review chooses to present as a case study, however as the “largest wellness programme in the world”, Vitality – the South African loyalty programme launched … read

Casey’s Rewards – Secrets for Success

As the fourth-largest convenience store and fuel retailer in the United States, Casey’s General Stores is a Fortune 500 company operating over 2,100 convenience stores and gas stations in sixteen states, but perhaps most … read

All About Audio

The recent launch of their loyalty podcast in Liquid Barcodes is proving an exciting way to share their love of loyalty in convenience retail with the increasing number of busy professionals … read

The Coca Cola Club

After one hundred years as a public-listed company, the Coca Cola company is continuing its history of innovation with new ideas that continue to delight shareholders and create even more loyal customers. Following … read

Leon’s Loyalty Club

Today we’re reviewing Leon Restaurants – a UK-based restaurant chain focused on “naturally fast food”. Leon was established in London in 2004 with an award-winning and innovative concept focused on emerging values such as … read

Super Simple and Super Clever

  The grocery market in Ireland is shared almost equally between three top retailers – Dunnes Stores, Tesco Ireland and SuperValu – a nationwide chain that is owned and operated by the wholesaler group Musgraves. With their market … read

Caffè Nero Keeps It Simple

As the third-largest coffee shop chain in the UK, Caffè Nero operates significantly fewer stores than UK market leaders Costa Coffee or Starbucks, however it does boast the title of the largest independent coffee house … read

Insomnia inspires loyalty

While ‘insomnia‘ is not generally considered an enjoyable experience, one leading retailer in Ireland has leveraged the idea behind ‘being awake’ to build a successful and award-winning independent coffee chain … read

Tesco UK Announces Subscription Strategy

Hailed as a “first for a UK supermarket” and a “breakthrough innovation”, Tesco has announced a significant new programme as part of its UK loyalty strategy. As one of the most iconic programmes in … read

BPMe

In the UK fuel retail industry, customers expectations are high. Fuel is often seen as a grudge purchase and recent research found that 84% of UK consumers believe that petrol and diesel are … read

Wawa’s Winning Ways.

As a convenience store retailer on the east coast of the United States, Wawa is well known and respected throughout the country and also in the industry internationally. Its reputation is partly a result … read

China’s Extraordinary Super Apps

If you’re curious about why super apps in China are critical to understand, this article will explain how the digital development of the Chinese economy is driving extraordinary commercial value and … read

Why Car Wash is on the CEO Agenda

The Context for Carwash No matter where you live in the world, commercial car wash services are available, but there are of course dramatically different solutions on offer around the … read

Loyalty Learnings from China

China as a nation was once primarily known as a country simply producing cheap imitation and counterfeit products in an attempt to mimic the prosperity of western economies. But in less than … read

Gradually Going Greener

It may not be happening quickly enough – but it seems to me that we’ve finally crossed the line on the environment – from awareness and concern to varying levels of action … read