'Loyalty'

Brezelkönig is a popular food service chain of stores that sells delicious hand-made pretzels in over sixty locations throughout Switzerland. The concept was originally founded in 1985 and became part of … read

When a respected media brand like the Financial Times Adviser publishes an article explaining the reasons why “subscriptions models are good investments“, CEOs around the world assume they’re referring to … read

I truly love that feeling when my car is freshly washed and I drive out of the gas station feeling so proud of it, and it’s this sense of delight … read

In keeping with the Hawaiian island it’s named after, the entire menu of healthy food created by South African chain Kauai is extraordinarily colourful – a reflection of the natural beauty that … read

When we last wrote about Starbuck’s Rewards in 2019, we were of course hugely impressed with its ongoing growth to 16 million members in the US, and its innovative ideas to continue … read

Sunshine Gasoline Distributors, based in South Florida, was incredibly proud to rank in twentieth place on CSP’s 2020 list of leading convenience store retailers by store count in 2020, yet they are now … read

A fascinating feature of most loyalty eco-systems worldwide, with the notable exception of the USA, is the popularity of coalition programmes such as Nectar in the UK, Real Rewards in Ireland and the Payback programme in Germany, as well … read

Many of us have heard the idea that “data is the new oil” – a comment first made in 2006 by Clive Humby OBE, the globally renowned data scientist, mathematician and … read

While the UAE is not McDonald’s first international market to launch a Rewards programme, it was nonetheless exciting for me to see giant billboards recently here in my adopted home city of Dubai, announcing … read

Yuu Rewards is an innovative coalition loyalty programme launched in Hong Kong in July 2020. Connecting ten brands and over 2,000 stores, it has taken the Hong Kong Market by storm, recruiting … read

Having recently climbed to 183rd position on the prestigious Fortune Global 500 ranking, Couche-Tard is a Canadian company that is best known for its extraordinary scale across the US and … read

The crisis has accelerated the digitisation that was already going to redefine retail, food and mobility businesses in the 2020s. The tech revolution underway will change our economies. In this … read

As a leading international integrated oil company boasting a team of over 26,000 people and a network of nearly 2,000 retail fuel stations in thirty countries, MOL Group is laser … read

Just eighteen months after first launching its innovative restaurant Rewards program in March 2019, Chipotle is boasting impressive membership of over fifteen million members, with a million people joining the … read

With a reputation for delicious seafood, Norway has achieved extraordinary success marketing its salmon as a delicacy, perfect for raw consumption as sushi, even in countries like Japan which traditionally … read

The word “unprecedented” has been voted as one of the most unpopular words of 2020. As Covid-challenged consumers struggle to make sense of the dramatic changes in lifestyle that affect … read

The release of Walmart+ last month has given US consumers plenty to think about. In fact, it’s extra-ordinary that Walmart+ is seen as a key competitor to Amazon Prime a … read

In July 2018, we wrote an article highlighting our favourite learnings from the DD Perks program, the loyalty program operated by the retailer that was known at the time as … read

From humble beginnings in 1973, Lidl has emerged as a force to be reckoned with in European grocery retailing. With just 3 employees and 500 products originally on sale in … read

As the world’s most valuable brand, any business strategy adopted by Amazon deserves our full attention, and while we’ve already reviewed Amazon Prime as its main loyalty solution, this is … read

Finland is a small Nordic country, famed for its beauty, its architecture, an exceptional education system, and more impressively, for achieving first place on the global list of the world’s … read