Liquid Barcodes

Mats Danielsen and his team at Liquid Barcodes have spent the past decade leading the way as digital loyalty solutions experts in our industry globally – having developed one of the most advanced loyalty marketing technology platforms specifically for the convenience and foodservice industry.

Their customers include Circle K, from Vietnam to North America and across Scandinavia, Reitan Convenience’s Narvesen in Norway and Latvia, Pressbyrån in Sweden and R-kioski in Finland and Estonia, Swiss headquartered Valora Retail’s avec, k kiosk, Press & Books and Brezelkönig, Maxol in Ireland, Uno-X together with 7-Eleven in Norway and 7-Eleven across Scandinavia, Couche-Tard in Canada, Sunshine Gasoline, United Pacific dba Rocket, H&S Energy dba Power Market, Anabi Oil dba Rebel, Sampson Bladen dba Han-Dee-Hugo’s, Warrenton Oil dba Fastlane, Enmarket, Smith Oil, Loop Neighborhood.

Ohio-based industry veteran, and Liquid Barcodes Chairman, Bob Stein joins Mats in the video below to tell their story, from the NACS Show in Las Vegas.

The Liquid Barcodes story!

Maxol Group CEO, Brian Donaldson says in this video “yes, we see it as a way of rewarding our customers, but we see it as much more than that, it’s a way of connecting and engaging with our customer”.

While, Jesper Ostergaard, MD at Reitan Convenience Denmark (7-Eleven) talks about the knowledge, expertise and support the team at Liquid Barcodes have provided over many years.

And, Bob Stein’s energy and enthusiasm shines through as he talks about how the customer engagement aspect of the product sets it apart: “in my opinion to most US retailers in the fuel business loyalty was just discounting fuel. This application and the mentality was ‘how do we engage the consumer effectively’, like Starbucks, those programs that really engage customers to a brand.”

Subscription Loyalty

Circle K’s highly successful car wash subscription program is being rolled out globally following the successful implementation in the United States, Canada, Denmark, Sweden, Norway, Poland, Lithuania, Latvia and Estonia.

In the video below, Anders Hagen, Circle K Car Wash Category Manager joins Mats to explain how it works and the value of recurring revenue together with ‘locked-in’ loyalty.

Ed van Etten, Circle K’s Car Wash Director for North America has this to say about the program “Liquid Barcodes gave us the commercial direction we needed as well as the powerful platform capabilities to run it effortlessly”.

Of course it’s not just car wash, coffee subscription also ensures recurring revenue by recruiting returning, high-value customers.

Connect on LinkedIn

If you’d like to know more –

• Connect with Mats Danielsen on LinkedIn. Mats is second from the left in the picture above, or drop us a message and we’ll connect you via email.
• If you are based in the USA, you can reach out to Saurabh Swarup on LinkedIn. Saurabh is Head of Sales and General Manager for North America.

GCSF and Shop Talk LIVE create high value, free to industry, strategic content, keeping you connected while providing you with a global radar on the latest trends in our industry. Liquid Barcodes are one of the suppliers whose support makes this possible.