Roadside Retail Growth Latin America Style – with Puma

Live In-Store from Puerto Rico. In this episode Rodrigo Zavala, Puma’s CEO for America & Global Commercial Centre of Excellence joins us from in store for our Latin American leg of the #STLWorld Tour and provides us with a view into the world of Puma Energy.

The community village concept is just one of many parts to this fascinating story of a global business whose connection to both their customers and their people is central to the story of their success.

In this fast-paced episode, Rodrigo covers a variety of topics, from upgrading the Super 7 brand to profitable partnerships, through to strengthen their network planning for the future – the next topic of this episode.

Craig Phillipson and Caroline Myall then join the conversation to illustrate the power of Shopworks Trackernomics tool for networking planning, using geospatial analytics to inform long term strategic decisions.

STL co-host Joe Bona, ends the episode showcasing innovative convenience retailers across the continent.

Our thanks to this episodes LIVE audience, who tuned in from 27 different countries, for those watching on catch up, we hope you enjoy the visit to Puerto Rico and Latin America as much as we did!

See you in India in two weeks’ time, Friday 19 February, as the #STLWorldTour continues.

Global Convenience Store Focus would like to thank Liquid Barcodes, Shopworks, Bona Design Lab and Fri-jado for their continued support of Shop Talk LIVE.