Reitan Convenience Denmark are opening 101 7-Eleven stores in Copenhagen airport

Reitan Convenience Denmark operators of 7-Eleven in Demark are dramatically expanding their footprint in the capital’s airport with a combination of 7-Eleven and 7-Eleven GO, when complete between the two formats there will be 101 7-Eleven stores in Copenhagen airport, more than any other airport in the world.

CEO Jesper Østergaard explains more as he joins Dan Munford in this episode of Shop Talk LIVE.

They begin by discussing the 7-Eleven pop-up store at the Danish Democratic Festival.

Jesper goes on to share how by building strong relationships with local and start-up suppliers they have been able to increase and improve their offer, particularly in fresh food. It is part of their success story which Jesper shared with our group of visiting international retailers during our recent Insight Market Focus visit to Copenhagen. (Mar-22).