Modern Retail in India – with Future Group & Tesco

“Digital retail needs to be better than ‘the traditional relationship between storekeeper and their customers’”. How you translate this relationship online is a key question.

In this episode, we’re joined live from Mumbai by Dipayan Baishya and Pradeep Chechani and from London, Rimal Patel, Online Director at Tesco – they share their thoughts and insight into how technology is driving the pace of change in retail.

Our #STLWorldTour visit to India raises a number of interesting issues and compares omnichannel development between East and West markets.

‘Don’t let technology lead’ and ‘don’t make things to complex’ were just two of many comments made in the context of balancing the efficiency and convenience of online retail verses the ability to excite customers in a physical space through visual mechanising allowing you to build new categories.

While there are ways to create this excitement on a ‘small screen’ – it comes with its own challenges and innovation is easily copied.

Scott Annan joined Dan Munford as co-host for this episode of Shop Talk LIVE.

Global Convenience Store Focus would like to thank Liquid Barcodes, Shopworks, Bona Design Lab and Fri-jado for their continued support of Shop Talk LIVE.