Exclusive Interview: Liquid Barcodes expands in US Market

Every great business has a founding story and in our second NACS Show film we hear from Liquid Barcodes. As CEO Mats points out, the 10 year journey began in the Nordics working with global brands like 7 Eleven and Circle K, developing globally across Europe and into Asia. More recently, as Chairman Bob Stein explains, Liquid Barcodes is establishing itself and expanding fast in the US. 

The business is uniquely focused on the convenience and foodservice industry. By powering digital marketing that allows flexible distribution and secure redemption of personalized offers and rewards, its proprietary technology enables retailers to drive traffic in-store and connect more closely with customers. Always innovative, Liquid Barcodes is the leading authority on creating dynamic loyalty programs for retailers, specializing in subscription redemption for car washes, coffee and fountain drinks. Building recurring revenue drivers through increased customer engagement and loyalty offerings is an important strategy for convenience retailers to build sustainable customer loyalty through frequent visits. New functionality like C-Store Pay is also proving of significant interest to retailer customers. 

Retailer customers in the U.S. include Circle K, Sunshine Gasoline, Stinkers Stores, United Pacific (Rocket Stores) and First Coast Energy (Daily’s). Globally, notable customers include Couche-Tard in Canada, Circle K in Europe and Asia, Valora Retail (FEMSA) and Maxol in Europe and Reitan Convenience Group, the master franchisee for 7-Eleven in Scandinavia.