7-Eleven expansion plans for Europe

“7-Eleven has a very dominant presence in North America, we’re very well distributed in Asia, Europe is the next space where we’d really like to see the 7 Eleven brand grow.” There’s a lot of buzz around 7-Eleven here in Europe at the moment and Dan Munford recently had the chance to ask Lars Grogan, MBA, GPHR what the key goals are in Europe for the brand. It was a very interesting conversation.

Of course Reitan Retail operate 7-Eleven in Sweden, Norway and Denmark already and do a fabulous job too. Plus we’re fans of their newest developments in terms of food-first offers, store design and enhanced customer service in their latest US openings.

It’s very interesting to now consider what the key mega trends are in relation to the growth of big brands going forward and for sure there’s a lot of consolidation going on.

Filmed by Global Convenience Store Focus at a superb NACS Convenience Leaders event organised by Christian Warning in Hamburg.