Insight Market Focus London: Viral Food Trends Day, April ’26

We’ve had tremendous feedback for our ‘viral food trends’ visits in London which focus on the food & drink revolution, driven by TikTok and viral socials in London.

On these days we focus on three areas; the new, trend leading food and beverage operators redefining indulgence, healthy, functional beverage and foodvenience, the major retailers like Marks & Spencer, who have mastered this new marketing reality with their ‘viral moments’, plus the latest retail technologies which are redefining store operations.

“Once again, thank you so much for the insightful tour last week, we truly appreciated it and found it incredibly interesting” (Mariette Kristenson, CEO Reitan Convenience AS).

Ahead of the physical visits, our online briefing gives you a picture of latest viral food trends globally.

We’ve put together an Insight Research “Trends Team” to constantly research the latest trends and locations in London and also carried out this online and physical street level research in Dublin, NYC, Hong Kong, Copenhagen and Sydney to provide a wider radar screen on what is happening and what is coming down the track for convenience retail in your market.

The world of convenience retail and quick service restaurants retail is changing at pace. When McDonald’s in Australia and Gregg’s in the UK launch Matcha ranges and Greggs even do a pilates studio pop up, we can see the ground shifting beneath our feet. Of course, a lot of this has been driven from Asia first and our research in Hong Kong shows us that this is not only going to shape new product ranges, it is also going to make retailers rethink store formats and assortments more broadly as emotional value becomes increasingly important.

“Thank you for the tour and the truly inspiring insights 🫶🏻 Phoebe and Ian were fantastic, they answered all our tricky questions and brought valuable new perspectives. The trip was motivating for all of us and now we’re just looking forward to putting these learnings into practice🔥”. (Sandra Rinta-Panttila, Digital Marketing, Social Media, In-Store POS Manager, R-Kioski).

“Super day Dan, great learnings all round.. 👏👏” (Brian Donaldson, CEO, The Maxol Group).