The Hub by ADNOC, Abu Dhabi, United Arab of Emirates

Entry profile – ‘Best Foodvenience Store in the World’ 2026

The Hub by ADNOC is a next-generation retail and mobility destination designed to bring greater convenience, choice and experiences to customers in one integrated location. Building on ADNOC Distribution’s award-winning retail offering, The Hub goes beyond the traditional service station, creating a vibrant destination where customers can refuel, recharge, shop, dine and connect.

Each location brings together Oasis by ADNOC alongside leading food and beverage, grocery, pharmacy and lifestyle brands, supported by EV charging and convenient mobility services. Family amenities are central to the format, from gated play areas and shaded outdoor seating to an outdoor cinema at residential locations. With more than 40 locations planned by 2028, The Hub reflects ADNOC Distribution’s ambition to redefine convenience retail across the UAE.

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Foodvenience

ADNOC Distribution’s foodvenience journey reflects the evolution of the service station from a place primarily focused on refueling into an integrated retail, dining and lifestyle destination. At the center of this transformation is The Hub by ADNOC, bringing together convenience and an increasingly diverse foodservice proposition to give customers greater choice, quality and reasons to stay longer.

The journey builds on the strength of the award-winning Oasis by ADNOC convenience offering, expanding beyond traditional grab-and-go through quality coffee, fresh food and a broader range of dining occasions. Around that core, The Hub integrates leading quick-service restaurant brands spanning Arabic grill, fried chicken, American burgers, pizza, sweet bakery and speciality coffee, alongside cafes, homegrown concepts and everyday services, creating a comprehensive food, beverage and community ecosystem within one destination. Strategic partnerships, including with Americana Restaurants, give us the operating capability to deliver that range consistently and at scale.

The program is designed around evolving customer needs. Each Hub can tailor its foodservice mix to its location and customer demographics, serving commuters, families, local communities and long-distance travellers.

This evolution represents ADNOC Distribution’s broader foodvenience strategy: combining the speed and accessibility customers expect from convenience retail with the choice and experience of modern foodservice, transforming roadside retails stations into destinations where customers can refuel, recharge, shop, dine and connect.

Overview

Every Hub is assembled from three layers. An anchor tenant draws the catchment, whether a supermarket such as LuLu Daily or a drive-through quick-service restaurant. A quick-service cluster then delivers traffic, choice and throughput: the first Hub locations brought together McDonald’s and Hardee’s for American burgers, KFC and Al Baik for fried chicken, and Starbucks for speciality coffee, alongside Oasis by ADNOC. Our strategic partnership with Americana Restaurants underpins the next phase, bringing up to 200 quick-service restaurants from 12 iconic global brands into our network across the UAE, Saudi Arabia and Egypt.

The third layer makes each Hub belong to its neighbourhood. Homegrown cafes and independent food operators bring flavors and price points global brands do not cover, while services such as a laundry, florist, barber shop and pharmacy give customers another reason to visit. These uses generate routine weekly visits, lengthen the average stay and deliver the foodservice offer a customer already on site for another purpose.

What differentiates the program is deliberate breadth of cuisine, format and price point within a single forecourt, matched to the catchment rather than a standard formula. Our first six Hub locations delivered fuel volume growth five percentage points above the network average, with the strongest performance at sites carrying the widest quick-service offer.

Menu and signature products

Rather than a single menu, The Hub offers a curated range of cuisines under one canopy, so a family of four rarely has to compromise on where they eat. Arabic and Levantine grill, fried chicken, American burgers, pizza, Emirati convenience food, specialty coffee, sweet bakery and grocery sit within a few meters of each other, at price points running from a grab-and-go sandwich to a full sit-down family meal. Regional cuisine is a deliberate part of that mix rather than an afterthought: a customer who wants a grilled tawouk sandwich and one who wants a burger can be served in the same visit, which matters in a market as culturally diverse as the UAE.

Cuisine and role	Brands at The Hub	What it delivers
Emirati convenience and speciality coffee	Oasis by ADNOC	Barista coffee, fresh sandwiches and wraps, bakery and grab-and-go. Rated best coffee in the UAE by 81% of customers surveyed.
American burgers and fries	McDonald’s, Hardee’s	Familiar, fast and family-friendly, with drive-through throughput at peak.
Fried chicken and regional favourites	KFC, Al Baik	Broad regional appeal and sharing formats that drive the family evening occasion.
International coffee house	Starbucks	Seated coffee, afternoon dwell and informal meeting or coworking occasions.
Grocery and daily essentials	LuLu Daily	Meal completion and top-up shopping alongside dining. Saadiyat Island hosts the first LuLu Daily at an ADNOC Distribution property.
Local and homegrown concepts	Rotating local cafes, kiosks and food trucks	Community relevance, seasonal variety and discovery, using flexible activation space.
Everyday services (non-food)	Laundry, florist, barber shop, pharmacy	Non-fuel reasons to visit that build weekly routine and feed customers into the food and coffee offer.

Our signature is that combination itself, anchored by the coffee. Oasis by ADNOC coffee was rated the best in the UAE by 81% of customers surveyed, and it is the product that brings customers back daily. Around it, the fresh food range, the burger and fried chicken brands and the seasonal local concepts give customers a different reason to return on a Tuesday morning than on a Friday evening, which is what drives frequency across the week rather than a single visit occasion.

We select brands to fill occasions, not to fill space. The table below sets out the cuisine and format types we build a Hub line-up from and the role each plays across the day. Our partnership with Americana Restaurants gives us the pipeline to deliver that range at pace, and the specific brands deployed at any individual site are chosen against that location’s catchment, demographics and format.

Brand	Cuisine	Format type	Role and daypart at The Hub
KFC	Southern-style fried chicken	Quick service, drive-through	Traffic anchor. Lunch, dinner and family sharing occasions.
Malak Al Tawouk	Arabic and Levantine grill, built around the signature tawouk sandwich	Quick service, casual	Regional authenticity within an international line-up. Lunch, dinner and late evening, with strong appeal to local and Levantine customers.
Pizza Hut	Italian-American pizza and pasta	Quick service with dine-in	Group and family sharing. Drives evening dwell and larger baskets.
Hardee’s	American charbroiled burgers	Quick service, drive-through	All-day performer with strong late-night trade on travel routes.
Wimpy	Classic burgers and grill	Quick service, casual	Value family dining at an accessible price point.
Krispy Kreme	Doughnuts and sweet bakery	Kiosk, grab-and-go	Impulse and treat missions. Attaches to coffee at breakfast and afternoon.
Peet’s Coffee	Speciality coffee	Cafe, kiosk	Morning commuter coffee and afternoon seated dwell.
TGI Fridays	American casual dining	Full-service casual dining	Destination dining at larger Hubs. Weekend and evening occasions.

Daypart specific offers

The Hub is designed as an all-day destination, and the tenant mix at each site is assembled to cover five distinct occasions rather than to win one, with a seasonal layer on top that changes the offer through the year.

Daypart	What we offer	Why it works
Early morning:	Oasis barista coffee, hot breakfast, bakery and grab-and-go, with drive-through where available	Speed decides the sale. Fuel, coffee and food complete in a single stop.
Midday:	Full quick-service line-up, Oasis fresh food, and value meal deals through ADNOC Rewards	Multiple brands at different price points remove the reason to drive on.
Afternoon:	Coffee house, cold beverages and snacks, shaded seating, Wi-Fi and workspace	Charging and working time becomes spend rather than waiting.
Evening:	Full quick-service mix and sharing formats, playground and outdoor seating, outdoor cinema at residential Hubs, supermarket top-up	The distinctive Hub daypart. The play area is why families choose us over a standard forecourt.
Late night:	Oasis by ADNOC, coffee and selected quick-service brands	Reliability when few alternatives are open builds trust and repeat travel routes.
Seasonal overlay:	Extended outdoor dining, food trucks and pop-ups, outdoor cinema, and activations around the Liwa festival period and the Abu Dhabi Formula 1 weekend	The UAE winter moves life outdoors and travel peaks. The Hub captures leisure and event occasions a standard forecourt cannot.

Breakfast and the family evening are the two occasions the format is built around, and they are deliberately different businesses. The morning is a speed business, judged on queue time and the ability to combine fuel, coffee and food in one stop. The evening is a dwell business, judged on whether a family chooses to stay for a meal rather than refuel and drive on. Because the two are served by the same site, the same loyalty program and largely the same tenants, each incremental daypart improves the return on the same footprint. ADNOC Rewards connects them, with more than 2.6 million members and over half of all food transactions carrying loyalty, which lets us target breakfast bundles and evening family meal deals at the customers most likely to respond.

The playground is central to the evening daypart rather than an amenity bolted on to a service station. Family-format Hubs include safe, gated play areas with age-appropriate equipment, slides and swings, parent seating positioned within clear sight lines, shade and landscaping, alongside benches and outdoor gathering space set directly beside the food and beverage cluster. The playground, benches and seating areas have proven particularly effective at increasing dwell time, and dwell time converts directly into cross-shopping between the quick-service cluster, Oasis by ADNOC and the supermarket. The Hubs are growing approximately 1.5% ahead of the network, and the family proposition is central to why customers choose a Hub over a standard forecourt.

Speed, consistency and quality

The Hub by ADNOC is designed to balance the speed customers expect from convenience retail with the quality and consistency of a modern foodservice destination. Oasis by ADNOC provides quick access to coffee, fresh food and grab-and-go options, enabling customers to complete their journey efficiently without compromising on choice or experience.

Around that core, we place established quick-service brands, including McDonald’s, KFC, Hardee’s, Al Baik and Starbucks. Each operator brings its own equipment specifications, service-time standards and training program, ensuring consistency at peak times. Our role is to design the site so these systems work together, with circulation, queuing, drive-through stacking and seating planned as one flow, allowing several brands to trade at full speed simultaneously.

The overall proposition is designed around ease and flexibility: customers can make a quick purchase while refueling, stop for coffee, or stay for a complete meal, creating a consistent experience across different customer missions.

Variety and innovation

Variety and innovation are central to The Hub by ADNOC’s foodvenience proposition, with the offer continuously evolving around what customers want, need and purchase. By understanding customer preferences, purchasing patterns and changing behaviors, ADNOC Distribution can make informed decisions about the products, brands and food experiences introduced across The Hub.

These insights help shape Oasis by ADNOC’s fresh food, coffee and grab-and-go range, while informing the mix of quick-service restaurants, cafes and food concepts offered at each location. Partnerships with leading operators give us a pipeline of recognized names to introduce as new Hubs open, spanning Arabic grill, pizza, doughnuts, specialty coffee and casual dining, while homegrown concepts, kiosks and food trucks keep the offer fresh between permanent tenants.

Innovation extends beyond the menu to the experience around it. At residential locations we program the outdoor space, with Hubs serving neighborhoods hosting an outdoor cinema that turns the forecourt into an evening destination for families and draws footfall in the hours when a conventional service station is at its quietest. Screenings pair naturally with the quick-service cluster and Oasis by ADNOC, converting an evening out into a meal, a coffee and a convenience shop within a single visit.

Seasonal activation is built around the UAE winter, when life moves outdoors and travel across the country peaks. The program aligns with the events that define that season, including the Liwa festival period and the Abu Dhabi Formula 1 weekend, using pop-ups, food trucks, extended outdoor seating and brand activations to capture event traffic and community celebrations. Together with seasonal products and limited-time offers, this gives the foodservice offer a genuine calendar of changing reasons to visit rather than a menu that looks the same every week of the year.

Coffee and beverage program

Coffee is a cornerstone of ADNOC Distribution’s foodvenience proposition and a key part of the Oasis by ADNOC experience. The company has developed its own distinctive coffee offering, focused on delivering high-quality, barista-style coffee with the speed, accessibility and consistency customers expect from convenience retail.

The strength of the program is demonstrated by customer preference: 81% of customers surveyed rated Oasis by ADNOC coffee as the best in the UAE, reinforcing its position as a destination for coffee rather than simply an add-on to the refueling journey.

Within The Hub, Oasis by ADNOC sits alongside a diverse mix of restaurants, cafés and quick-service food concepts, bringing customers greater variety and choice in one destination. The broader foodservice mix caters to different tastes, occasions and dayparts, from coffee and convenient grab-and-go options to more substantial meals. Customer insights and purchasing patterns help the mix evolve with changing preferences

Technology & Operational Excelllence

Loyalty

ADNOC Rewards is our digital loyalty program, designed to make every visit more rewarding and encourage customers to choose Oasis by ADNOC more often for food, beverages and convenience. Through the ADNOC Distribution app, 2.6 million members earn and redeem points across fuel, retail and foodservice, connecting mobility, convenience and mealtime occasions.

For foodservice, ADNOC Rewards drives repeat visits through personalized offers, app-led promotions and targeted rewards based on customer preferences and behavior. Value-led meal deals, beverage rewards and limited-time promotions encourage customers to return, while connecting food, coffee and convenience shopping within one loyalty ecosystem.

The results demonstrate the program’s impact: more than 50% of food transactions involve ADNOC Rewards loyalty, while customers who use the program and redeem reward vouchers have more than three times the lifetime value of those who do not. By combining first-party insights with relevant rewards, the program builds frequency, engagement and long-term loyalty.

Online Ordering and Delivery

Oasis by ADNOC delivers a seamless omnichannel experience through the ADNOC Distribution app, offering pre-order and home delivery, as well as through third-party aggregators including Talabat and Noon Minutes, ensuring customers can enjoy premium food, award-winning coffee and everyday essentials wherever they are. Customers can order freshly prepared meals, gourmet sandwiches, healthy wraps, snacks, groceries and convenience products for fast delivery or collection, extending the Oasis experience beyond the service station. Other restaurant and foodservice brands at The Hub also leverage these locations for delivery, enabling them to extend their reach and serve more customers beyond the physical destination. Whether ordering breakfast, lunch, dinner or last-minute essentials, customers enjoy a fast, reliable and frictionless digital experience. By combining in-store convenience with rapid delivery and personalised digital engagement, Oasis by ADNOC provides customers with multiple ways to access its foodvenience offering while driving greater convenience, loyalty and repeat purchases.

Operational Excellence

Operational excellence at The Hub starts at the design stage, because a multi-brand foodservice destination only works if the back of house is planned before the tenants arrive. We build to a shell-and-core standard with the utilities, power, water and drainage capacity a full kitchen line requires already provisioned, then hand over to each operator against published fit-out guidelines that govern kitchen layout, extraction, equipment specification and service-counter design. Each unit is individually sub-metered, so consumption and efficiency are managed brand by brand rather than absorbed into a site total.

The Oasis by ADNOC kitchen is planned as the anchor of that layout. Fresh food preparation, the bakery range and the barista coffee station are zoned so that the highest-frequency products sit closest to the customer and the shortest path from preparation to hand-over is reserved for the morning peak, when speed decides the sale. Front and back of house are laid out together: queuing, order collection, drive-through stacking and seating are designed as a single flow so several brands can trade at full capacity at the same time without one operator’s peak obstructing another’s. Hub components are built as modular, repeatable units, which means a layout proven at one site can be deployed at the next with the same operating performance.

Where a conventional forecourt gives each tenant its own front door, The Hub is deliberately laid out around shared ground. Tenants are grouped so that customers circulate past several offers rather than parking, transacting and leaving, and the seating, shade, landscaping, play area and outdoor cinema space sit in the middle of that grouping as common areas open to every customer regardless of which brand they bought from. Nobody eats in a branded box. A family collecting from one restaurant sits at the same shared tables as a customer holding an Oasis coffee, and that is what turns a cluster of tenants into a single destination. Safety zoning runs alongside it, with defined setbacks separating fueling operations from pedestrian and family areas, and clear pedestrian walkways connecting the forecourt, the retail line and the play space.

Shared space only works if somebody owns it, so we resource it directly. Each Hub is run by a dedicated Hub Manager accountable for the whole destination rather than any single unit, supported by dedicated staff assigned to the upkeep of the playground, seating and common areas: daily cleaning, equipment inspection and maintenance of the play structures, shade and landscaping. Play areas, pedestrian walkways and public seating carry their own health and safety controls, formally assessed with clear operational accountability, because installing public family amenities on an active forecourt raises a duty of care we take seriously. Communal areas are cleaned and reset on a defined cycle through the day, and the standard is simple: the play area and the seating must look as good at nine in the evening, at the peak of the family daypart, as they did at opening.

People and standards are equally important. Every team member is trained and certified in food safety, product preparation and service standards before working behind the counter, while baristas receive dedicated training for the specialty coffee program. Standards are reinforced through a structured quality inspection program, with findings formally reviewed and corrective actions tracked through to closure.

Technology further supports operational excellence. AI-powered demand forecasting and intelligent inventory management help optimize stock levels, reduce food waste and maintain product availability, while digital ordering, self-checkout and integrated point-of-sale systems streamline front- and back-of-house operations.

Loyalty and digital systems are integrated across tenants and the ADNOC Distribution app, allowing cross-promotion between brands at a single Hub so that the site trades as one destination commercially as well as physically. Performance is reviewed weekly against measures teams can directly influence, creating clear accountability and continuous improvement. Underpinning it all is a simple expectation set from the top: food is not a sideline to the business; it is the business.

Social Media Engagement and Influence

Social Media Presence

Oasis by ADNOC adopts a social-first strategy, creating content designed for the way audiences naturally consume and engage on digital platforms rather than repurposing traditional marketing assets. Our approach is built on humanizing the brand, ensuring Oasis is seen not only as a convenience retailer, but as a premium food and beverage destination integrated into our customers’ everyday lives.

We maintain a balanced content mix that combines commercial messaging with entertaining, culturally relevant storytelling. While showcasing our products, seasonal offers and in-store experiences, we also create relatable content through POV-style videos, humour, trending formats and authentic storytelling that resonate with our audience. This balance allows us to build meaningful connections while driving awareness of our offerings.

Community engagement is at the heart of our strategy. We encourage two-way conversations through competitions, interactive posts, polls and active community management, ensuring customers feel heard and involved. We also capitalize on key cultural moments, national celebrations, seasonal occasions such as Ramadan and summer, and relevant social trends to keep our content timely and relevant, tying our content back to Rewards app installs and loyalty retention.

Our agile content model enables us to quickly respond to emerging trends and conversations, helping Oasis remain visible and culturally connected in a fast-moving digital landscape. This strategy has strengthened audience engagement, increased brand affinity, and positioned Oasis as a modern, approachable convenience brand that delivers value beyond products by creating content customers genuinely enjoy interacting with.

Instagram: https://www.instagram.com/oasisbyadnoc/

TikTok: https://www.tiktok.com/@oasisbyadnoc

Online Trends and Influencers

Customer discovery in 2026 is increasingly visual and creator-led. UAE consumers often discover food and beverage occasions through short-form content before deciding what to try, while expecting convenience and credible recommendations. Oasis by ADNOC has responded through focused creator activations built around real consumption moments. Healthier Living Workout connected the brand with active-lifestyle audiences and healthier choices; Red Bull Berry turned a new flavour into a trial and discovery story; and On the Gourmet positioned Oasis within everyday journeys and spontaneous on-the-go moments.

Our approach uses a tiered mix of UAE-based food, lifestyle, family and fitness creators. Macro and mid-tier profiles create scale, while micro creators deliver relatable discovery and trusted recommendations. Each profile is matched to the relevant product, audience and occasion. Briefs protect accuracy and brand safety, but creators retain their native tone and format. This produces credible event participation, taste tests, store discoveries and real-life routines rather than conventional advertising.

Strong assets are extended through @oasisbyadnoc, with audience reactions informing future content and creator selection. The strategy is delivering measurable impact: live 2026 influencer content has generated over 8 million impressions since the start of the year. We review performance alongside content quality, audience fit and working experience, allowing successful partnerships to be repeated and refined. This combination of speed, authenticity and disciplined measurement keeps Oasis relevant without chasing every trend.

Performance

 

Company Overview

ADNOC Distribution is a leading mobility retailer in the UAE. The Company has been providing energy for customers’ journeys since 1973. Since this time, the Company has continuously been at the forefront of providing the best in customer service. Today, ADNOC Distribution enables, enhances, and energizes every customer journey thanks to digitally enabled, innovative customer experiences and high-quality non-fuel retail products. The Company operates service stations in all seven emirates in its home country, plus Saudi Arabia and Egypt, and sells lubricants in 54 countries across the world via distributors. N Now in its 53rd year, ADNOC Distribution has 1,045 service stations, 569 in the UAE, 231 in Saudi Arabia, and 245 in Egypt. As a non-fuel retail leader in the UAE, it operates 387 Oasis by ADNOC convenience stores, 37 vehicle inspection centers, and other leading services spanning car wash, lube change, and has 406 EV charging points installed under the E2GO brand in the UAE. The Company is also a leading marketer and distributor of fuels to commercial, industrial, and government customers throughout the UAE. All figures as of 30 June 2026. ADNOC Distribution aims to be the global mobility retailer of choice, enabler of sustainable mobility, and provider of exceptional customer experiences. To find out more, visit www.adnocdistribution.ae.